Pluralsight Knocks it Out of the Park

Pluralsight is an on-demand technology learning company based in Utah. They publish thousands of training videos on the web that teach professionals everything they need to know about development languages, IT ops, game design, graphic design and so much more.

It’s like Lynda.com, only much more advanced. You can log in and test your skill level so you don’t have to waste time going over material you already know.

Pluralsight even provides mentors who are available 24/7 so you don’t have to throw your laptop out the window when you get stuck.

The company wanted more people to come to their website and sign up, so they asked reddbug to lend a hand with a pay-per-click campaign. We developed the strategy, wrote the content, created ads and banners using their branding, and launched ads in all the usual pay-per-click channels like Google AdWords. Together we targeted English-speaking people all over the world, not just in the United States.

Every single measurable metric increased during our six-month campaign. Pluralsight had a 26 percent monthly average click-thru rate for first time viewers of the ads. That number that is almost unheard of. The industry average is less than one percent.

Then we topped it off with a massive remarketing campaign, which displayed Pluralsight ads around the Internet to everyone who previously visited the website. We increased conversions even 90 days after users saw the first ad.

If you’d like us to help your company with your own pay-per-click or remarketing campaigns, contact us.