Getting Social with Adobe

Adobe’s social media marketing is an enormous and complex operation.

A company of Adobe’s size has not one but dozens of social media personas for various products—an Instagram account for Photoshop, a Twitter account for some of their other products, a Facebook account for nearly all their products, and so on, and they have whole teams managing these accounts.

Most people know Adobe for their suite of Creative Cloud products like Photoshop, Illustrator and InDesign. This been Adobe’s bread and butter since its founding, but there’s another side to their business as well—the Digital Marketing Cloud.

In 2009, Adobe acquired Omniture, an online marketing and web analytics business, and since then they’ve developed some of the best marketing solutions in the business, from Adobe Audience Manager to Adobe Media Optimizer.

For one of their products on the digital marketing side—Adobe Creative Cloud for Teams—the company asked us to provide some of the imagery and content for its social media channels.

So we created some artwork for Adobe’s Facebook, Twitter and Instagram pages. Social media accounts like these require a huge amount of curated content, and we had a blast creating some of it for them, partly because we wanted to show the world the awesome things you can create with Photoshop, Illustrator and Acrobat.

And we planned our content well into the future. We created artwork for the annual Ride Your Bike to Work day a month ahead of time, for example, and Adobe placed it into storage until it was needed.
The number of “likes” Adobe received thanks in part to our content went way up. We even created the imagery for the one millionth Facebook “like” for Adobe Creative Cloud for Teams!

We’re looking forward to creating even more artwork and content in 2017 for Adobe as well as our other wonderful clients.

Happy New Year!