Talk to a 6 yr old–K.I.S.S

No matter your industry, you’ve heard the phrase, “Keep it simple, stupid.” It’s the transparent motto written within every office building. But have we truly internalized this message? Does it resonate with our current work?

Albert Einstein believed, “If you can’t explain it to a six-year-old, you don’t understand it yourself.”

Einstein may have been a bit playful when he said that, but in all his brilliance, he recognized the importance of simplicity.

So here are five ways to keep things simple before you share your next greatest idea:

1. Define one purpose. Your purpose is the overarching vision that encompasses your specified goals. When you identify a purpose, you’ll more easily follow the rules of K.I.S.S.

2. Understand your audience. You may not be speaking to six year olds, but your desired audience may be unfamiliar with certain expressions you use to explain your idea/product/message. Once you’ve defined and observed your audience, choose the correct language and format your presentation to meet their needs.

3. Spout out your pitch in front of a mirror. Trust us, this works. This rehearsal will help you refine and rework your words and expressions more concisely.

4. Practice your message using words and pictures. Explain your idea with the help of 10 visual aids. Then try to condense your pitch into 10 key points or less.

5. Finally, find someone who isn’t aware of your new idea, and share the concept with him/her in five minutes or less. Then ask questions about his/her understanding.