#AAdigital

It was no surprise to see our client, Adobe, participating in the Ad Age Digital Conference this week.  We especially enjoyed the session where Adobe and other marketing executives shared insights about story telling.  To sum it up in a few words, brands will focus on making stories, instead of telling them. (Check out the full recap here.)

This is a new era for advertising. The current consumer rejects pushy, unauthentic and irrelevant messages, so brands are refining their approaches. As mentioned in the #AAdigital session, brands now focus on making stories. These stories are unique to their consumers, and resonate with their conversations, interests and aspirations. Consumers appreciate this attention and engage with brands by making their own, similar messages. This unity between the consumer and brand allows advertising campaigns to expand, initiate new trends and create lasting experiences for their consumers.